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Hi, I’m Wishah!

I’m a multidisciplinary designer, with a passion for community & culture. 

View my projects below :)


Hi, I’m Wishah!

I’m a multidisciplinary designer, with a passion for community
& culture.


The Great Canadian Bagel 


Role: Editorial, Illustrator, and Graphic Designer

Tools: Photoshop, Illustrator, Figma

Duration:  Jan - April 2022

The main purpose of this rebrand is to cater businesses to of all age groups by modernizing the design and creating a more recognizable and comprehensive identity. This rebrand is comprised of elements such as a new logo, signage, branded packaging, digital assets, and marketing materials. 

















Logo Concept
& Redesign


The idea behind this logo design is to enncapsulate the objective of this rebrading, which is to rebrand the design, and emulate the essence words: playful, warm and comforting. The colours of the logo represent the colours in the Canadian flag, given the identity of the franchise name is surrounding being the best bagel in Canada.

Current Logo


Proposed Logo



The Great Canadian Bagel Proposed Logo Design 





Condensed Logo Variation 
*to be used for small applications*








Branded Packaging 




TGCB Take-out Bags 
TGCB Coffee Cup

TGCB Take-out Bagel Box

TGCB Sample Wax Paper for Bagels


Signage 



Interior Signage System


Exterior Signage System 





Promotional Materials 




Sample TGCB Bus Stop Advertisement 



 Sample TGCB Subway Advertisement



Sample TGCB Advertisement


Digital Marketing 





TGCB Website Mockup



TGCB Social Media Strategy