![](https://freight.cargo.site/t/original/i/e60b49d20ec2c47ecb3f078f32e64f9f0e2a1680bd1669c464fb8c8718dd17e1/interior_mockup1.png)
The Great Canadian Bagel
Role: Editorial, Illustrator, and Graphic Designer
Tools: Photoshop, Illustrator, Figma
Duration: Jan - April 2022
The main purpose of this rebrand is to cater businesses to of all age groups by modernizing the design and creating a more recognizable and comprehensive identity. This rebrand is comprised of elements such as a new logo, signage, branded packaging, digital assets, and marketing materials.
![](https://freight.cargo.site/t/original/i/e7e10f159ec7a8fc41d4386f60d103e5e5f5e96b207bce632d4d9c98a7a31d33/Tabloid---1.png)
![](https://freight.cargo.site/t/original/i/00670bee9603f21841ab57e61d0f73c211c6b1ce42b6431140ee9f8101ff8fc8/Tabloid---3.png)
![](https://freight.cargo.site/t/original/i/c13d313bb3ab9c2dc0cd8e86e10c189550b6cb725f7a925cce9762e95ddc2329/Tabloid---4.png)
![](https://freight.cargo.site/t/original/i/90025a590d6f1c4a73cf68dfd0f9defb7a023186261bebb8f45c93c4f70c5f1a/Tabloid---5.png)
![](https://freight.cargo.site/t/original/i/8d255f4dbb7b07128cb51d652bf27da5f33410239dacf26cc95f006509902b36/Tabloid---6.png)
![](https://freight.cargo.site/t/original/i/56ad36f2fda6c287f2849fb31093e272125d00e28c35c50ff7989d4d23280a66/Tabloid---16.png)
![](https://freight.cargo.site/t/original/i/8b5b8c2dfd19b879207b67fdb1f6b87fdc24b7a8c227af82614e3e895cec30da/Tabloid---8.png)
![](https://freight.cargo.site/t/original/i/5d44a685f99fdb6d98f88ac267bfe8e4f56a808082a2d9fdc61aa504132be2d1/Tabloid---7.png)
![](https://freight.cargo.site/t/original/i/2c0edb1416d182b9868727230253f92ddffd1bb1df30daf34c19aa90cb7ac24b/Tabloid---9.png)
![](https://freight.cargo.site/t/original/i/957adbce76771516148f0119a7e3589abffe9cbcda38b88822874979f759488b/Tabloid---10.png)
![](https://freight.cargo.site/t/original/i/0e524b7ec0b72a32e83d5c1dc930e89cebeefe47d7dff926b84a79614c261961/Tabloid---11.png)
![](https://freight.cargo.site/t/original/i/0ccd45c81436f42b3613a98b77961d08f6a70c66d66ac4bbb2daeb2ab25593a6/Tabloid---12.png)
![](https://freight.cargo.site/t/original/i/3c02ccdc264ce40656222d745b5d51306325cdd092ec4714f1d21c2116397e65/Tabloid---13.png)
![](https://freight.cargo.site/t/original/i/3ef612b906ca365ccde36e2992e9c9265225fecf84e5e523744237cdc9975ad5/Tabloid---15.png)
![](https://freight.cargo.site/t/original/i/0c9c58b449af74c4b40c46f73719884829b8df80117a3750c998b9ecc9cc95c7/Tabloid---14.png)
Logo Concept
& Redesign
The idea behind this logo design is to enncapsulate the objective of this rebrading, which is to rebrand the design, and emulate the essence words: playful, warm and comforting. The colours of the logo represent the colours in the Canadian flag, given the identity of the franchise name is surrounding being the best bagel in Canada.
Current Logo
![](https://ucarecdn.com/c6dfee5e-cca5-4b70-ba3c-ce6c19c53b4f/-/format/auto/-/progressive/yes/GCB_Logo_JPEG_960w.jpg)
Proposed Logo
![]()
![](https://freight.cargo.site/t/original/i/00bd2714ab0bce27d05e9a4850965a12a26581481d4ddc38abd1eb314bbc2e9a/4002_p2-11-copy.png)
The Great Canadian Bagel Proposed Logo Design
![](https://freight.cargo.site/t/original/i/b5696cc12809a9636122bd23501f32641770f063ffda108e4ae1e4a9151bdc75/4002_p2-12.png)
Condensed Logo Variation
*to be used for small applications*
Branded Packaging
![](https://freight.cargo.site/t/original/i/a43d4d658afaaf780c23b7ade5fd1ad3d4fd44a9dd5ebf03f6013475b87cd98e/paperbags2.png)
![](https://freight.cargo.site/t/original/i/113000e02d8d1fc1e07fed5dc5d999b8977f14254c2dbf1696c620ded66be810/paperbag_mockup.png)
![](https://freight.cargo.site/t/original/i/590fba52d90188ab4b371e0e7950c4fead57879249ad6756aa2d240da12aa126/coffeecup_mockup.png)
![](https://freight.cargo.site/t/original/i/06448bf4c86ecc45f64c02887d543cf69e088a4084d6d3fc94a0e0c4ce6f9220/takeoutbox_mockup.png)
![](https://freight.cargo.site/t/original/i/a68f6796fd20b2bfaba883adda908a143b55cb02fec3da51f92d17e08ba0d8a5/waxpaper-36.png)
Signage
![](https://freight.cargo.site/t/original/i/5349e028d0822aa299aff99fe5757e5616f3378ae42b10ad60d3de95844185b9/interior_mockup2.png)
![](https://freight.cargo.site/t/original/i/6e7052070a91e85ed274355aa70106c10e1078979ed208526e2c35a440f412a1/circlesign.png)
![](https://freight.cargo.site/t/original/i/3669a117b67a39bd45cb051dcc5e5cad04a05d16fb3e075a163ea0988c0f8b9a/window.png)
Promotional Materials
![](https://freight.cargo.site/t/original/i/a298089f52fd181c42b731be3994c85f664ee2f79b673a116042f98014956a30/poster_mockup.png)
![](https://freight.cargo.site/t/original/i/04c0838374cd7214866108c41bbdab24f2eebb1078baa88e520def446204740b/subwayad_mockup-min.png)
![](https://freight.cargo.site/t/original/i/c7aac680229833eb92a1317a96b250191558ed8f476a3b5de1cf3f2b9d554b85/billboard_mockup-min.png)
Digital Marketing
![](https://freight.cargo.site/t/original/i/fa4b65733b97c3331f69191f6151c13663e03e7701a71c3c1ac906939c641a98/websiteTGCB.png)
![](https://freight.cargo.site/t/original/i/77810860b043c4f5b926f22774d1be2ab1c2a67ef3f345ea4bcb1a3e3e00f303/laptop_mockup.png)
TGCB Website Mockup
![](https://freight.cargo.site/t/original/i/29bc00a02941f0a195413b5d902ab4ac2610c257fbceedd60a7dbf674d0dde36/tgcbagel_igmockeup_Artboard-1.png)