I am a multidisciplinary designer, with a passion for community
& culture.
Food Language
Kotn
Peace+ Magazine
Tanish Jewellers
Sakeenah Canada: Merch
Allow The Alignment
Bitez Application
The Great Canadian Bagel: Rebranding
Toronto Tea Festival
Chai & Ludo
Encore Magazine
About
Play
The Great Canadian Bagel
Role: Editorial, Illustrator, and Graphic Designer
Tools: Photoshop, Illustrator, Figma
Duration: Jan - April 2022
The main purpose of this rebrand is to cater businesses to of all age groups by modernizing the design and creating a more recognizable and comprehensive identity. This rebrand is comprised of elements such as a new logo, signage, branded packaging, digital assets, and marketing materials.
Logo Concept
& Redesign
The idea behind this logo design is to enncapsulate the objective of this rebrading, which is to rebrand the design, and emulate the essence words: playful, warm and comforting. The colours of the logo represent the colours in the Canadian flag, given the identity of the franchise name is surrounding being the best bagel in Canada.
Current Logo
Proposed Logo
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The Great Canadian Bagel Proposed Logo Design
Condensed Logo Variation
*to be used for small applications*
Branded Packaging
TGCB Take-out Bags 
TGCB Coffee Cup
TGCB Take-out Bagel Box
TGCB Sample Wax Paper for BagelsSignage
Interior Signage System
Exterior Signage System Promotional Materials
Sample TGCB Bus Stop Advertisement 
Sample TGCB Subway Advertisement
Sample TGCB AdvertisementDigital Marketing
TGCB Website Mockup
TGCB Social Media Strategy