Tanish Jewellers

Role:  Creative Director, Graphic Designer, Content Creator, Editorial Design

Tools: Photoshop, Illustrator, Figma

Duration:  April - May 2023

Tanish Jewellers is a luxury jewellery store in the GTA, specializing in 22k gold and diamond. The aim of this branding identity is to curate a comprehensive design system, social media strategy, and promotional materials. 

Brand Design

Logo & Variations 

The underlying idea behind this logo design was to imbue it with a sense of cleanliness and minimalism, while simultaneously infusing it with a cultural accent. There are several variations of this logo to accommodate a range of applications. 

Tanish Jewellers Proposed Logo 

Logo Variation for Small (left) and Medium (right) Applications

Marketing Materials 

Business Card

Tanish Jewellers Grand Opening Flyer  

“Savings Plan” Promotional Post + Digital Flyer

Instagram Ads

Summer Lookbook

The summer lookbook is focused on two main components within the 22k gold collection; daily wear jewellery and “The Gold Edit”. The collection features stackable rings and bracelets, utilizing warmtone lighting and shimmery scarves worn in traditional South-Asian clothing, to bring out those golden undertones of the traditional yellow gold jewellery.