I am a multidisciplinary designer, with a passion for community
& culture.
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Tanish Jewellers
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About
Play
Tanish Jewellers
Role: Creative Director, Graphic Designer, Content Creator, Editorial Design
Tools: Photoshop, Illustrator, Figma
Duration: April - May 2023
Tanish Jewellers is a luxury jewellery store in the GTA, specializing in 22k gold and diamond. The aim of this branding identity is to curate a comprehensive design system, social media strategy, and promotional materials.
Brand Design
Logo & Variations
The underlying idea behind this logo design was to imbue it with a sense of cleanliness and minimalism, while simultaneously infusing it with a cultural accent. There are several variations of this logo to accommodate a range of applications.
Tanish Jewellers Proposed Logo
Logo Variation for Small (left) and Medium (right) Applications
Marketing Materials
Business Card
Tanish Jewellers Grand Opening Flyer
“Savings Plan” Promotional Post + Digital Flyer
Instagram Ads
Summer Lookbook
The summer lookbook is focused on two main components within the 22k gold collection; daily wear jewellery and “The Gold Edit”. The collection features stackable rings and bracelets, utilizing warmtone lighting and shimmery scarves worn in traditional South-Asian clothing, to bring out those golden undertones of the traditional yellow gold jewellery.
