Chai & Ludo

Role: Editorial, Illustrator, and Graphic Designer

Tools: Photoshop, Illustrator, Figma, InDesign

Duration:  Jan- April 2021

Chai & Ludo is a combination of Pakistan's two favourite past times. Playing Ludo and drinking Chai. Ludo, a board game comparable to “Sorry!”, is essential for late nights with friends and family in a South-Asian household. Of course, you can’t have a late night with a hot steaming cup of chai, perfect for any time of day.

Chai & Ludo Logo 

What’s Included

Masala Chai. 


Kashmiri Chai. 


The Ludo Game Board & the Pieces. 

Game Board, Front & Back 

Concept and Ideation

This project is a melting pot of various aspects of rich Pakistani history. The designs in this project within the packaging design, product shots, colour and typography, are inspired by Pakistani truck art.

Chai & Ludo Ideation

Final Product