I am a multidisciplinary designer, with a passion for community
& culture.
Unveiled
Food Language
Kotn
Peace+ Magazine
Tanish Jewellers
Allow The Alignment
Bitez Application
The Great Canadian Bagel: Rebranding
Toronto Tea Festival
Encore Magazine
About
Play
Chai & Ludo
Role: Editorial, Illustrator, and Graphic Designer
Tools: Photoshop, Illustrator, Figma, InDesign
Duration: Jan- April 2021
Chai & Ludo is a combination of Pakistan's two favourite past times. Playing Ludo and drinking Chai. Ludo, a board game comparable to “Sorry!”, is essential for late nights with friends and family in a South-Asian household. Of course, you can’t have a late night with a hot steaming cup of chai, perfect for any time of day.
Chai & Ludo Logo What’s Included
Masala Chai.
Kashmiri Chai.
The Ludo Game Board & the Pieces.
Game Board, Front & Back
Concept and Ideation
This project is a melting pot of various aspects of rich Pakistani history. The designs in this project within the packaging design, product shots, colour and typography, are inspired by Pakistani truck art.
Chai & Ludo Ideation
Final Product
