![](https://freight.cargo.site/t/original/i/911b631b16930c9076d0308be1b9d62a0ef3db58568cff50bba965040c6ee6ad/DSC_0010-min.png)
Chai & Ludo
Role: Editorial, Illustrator, and Graphic Designer
Tools: Photoshop, Illustrator, Figma, InDesign
Duration: Jan- April 2021
Chai & Ludo is a combination of Pakistan's two favourite past times. Playing Ludo and drinking Chai. Ludo, a board game comparable to “Sorry!”, is essential for late nights with friends and family in a South-Asian household. Of course, you can’t have a late night with a hot steaming cup of chai, perfect for any time of day.
![](https://freight.cargo.site/t/original/i/cf4812c636d7eec16553ccd93e74795a9b18c5e16d3ff22af68112807214a28e/chai-ludo_logo-17.png)
What’s Included
![](https://freight.cargo.site/t/original/i/b7c373891b7884e99aa3891cdc9dc36efe4d163c60374be77b05f7b17aac598f/contents.png)
Masala Chai.
![](https://freight.cargo.site/t/original/i/77c25c1b1a3ed66f635efec740fb8d985dae145a6d32a8d9e64222634a84b980/DSC_0167-2.png)
Kashmiri Chai.
The Ludo Game Board & the Pieces.
![](https://freight.cargo.site/t/original/i/c80de05c8af2807142eda8c0638dc9caa0788c57d2e0effa010fee854f02891c/packagedesignPJ3-01.png)
![](https://freight.cargo.site/t/original/i/aeb39dc759f861fb50b92ec0522fdd0d63326c621e36d680b79e4ba18220c284/manualinstructions-11.png)
Game Board, Front & Back
Concept and Ideation
This project is a melting pot of various aspects of rich Pakistani history. The designs in this project within the packaging design, product shots, colour and typography, are inspired by Pakistani truck art.
![](https://freight.cargo.site/t/original/i/608fbf6c007517238f0c3f7844ecf4ceda87ac64e9e89592a5d9e848009aaf77/logo2-10.png)
![](https://freight.cargo.site/t/original/i/e20412fb1ab45702547395f769fb791f592b3dab4dec37e9f01959e06e0a9bd4/chailogo-05.png)
![](https://freight.cargo.site/t/original/i/ba77e954d64ac6f96fd80ec15eb5ef5997c7617f00ae9e954e11f59df2abd068/mainbox_print.jpg)
![](https://freight.cargo.site/t/original/i/cdb38bf9b042a619ae2eaa20c52f008642069b4e52c805dd6aee9b4be09b9708/mainbox_print2.jpg)
![](https://freight.cargo.site/t/original/i/2507de1d37cbadbe1e0ab34fc8f2ac2870379f29321d2fd1b000288e732161fc/logo1-06.png)
![First Rendition](https://freight.cargo.site/t/original/i/ab16dddde7be627ae667e2d7fcbe3b7ff240dfe66f61df0fc886862ed88d307a/boxtemplate_designiterations-16.png)
![First Rendition](https://freight.cargo.site/t/original/i/6dfe1f57885ae75e75529ad23b6ac02f336b9a4f7f4c050fe18036589410f183/boxtemplate_designiterations-12.png)
Chai & Ludo Ideation
Final Product
![](https://freight.cargo.site/t/original/i/4c9df37e8dd64e8e9f80158044fa35470f2c821ae316450a1140c1d98ed2399e/finalphotos_edited.png)
![](https://freight.cargo.site/t/original/i/7ca5fb16701843f1e130ecde953c0a199ec4bbc4937cc4f84a89123c2763661c/finalphotos_edited2.png)
![](https://freight.cargo.site/t/original/i/5be9f149889dea5fba9b2fdd0a92f121a480df9fc94b0cc1281b3908370c86f5/finalphotos_edited3.png)
![](https://freight.cargo.site/t/original/i/cabba6c5527d41f71b386857bc39485e3f2ff49d062ee07d23bf5f27801818f2/finalphotos_edited.png)